Message From Vice Chairman

Audrey Yang
Vice Chairman

Audrey Yang

Develop Market and Cultivate Talent

After years of devotion to the service industry, the iSee Taiwan Foundation and the Sayling Wen Cultural and Educational Foundation have joined efforts to form a thriving exquisite service sector through market expansion and talent cultivation. By developing and promoting the sector, it is our hope that the industry will not only become synonymous with high quality, exceptional value and global perspective, but will also remain a thriving and sustainable sector in the distant future and continuously boost Taiwan’s competitiveness on a global scale.

The vision of the iSee Taiwan Foundation is to “become an essential portal for the world to see Taiwan,” in which its rich and well-preserved cultural heritage and local customs can be presented to people from around the world. The discovery, integration, and marketing of Taiwan’s unique culture will undoubtedly attract overseas visitors, allowing Taiwan’s exquisite services and majestic beauty to be offered worldwide.

In addition to Taiwan’s bountiful cultural wealth, the iSee Taiwan Foundation is also striving to promote “cultural tourism” to showcase the “everyday life stories of Taiwan.” It is our belief that the people of Taiwan can be summarized in one word—“hospitality,” thus by sharing the Taiwanese people’s warmth and open arms to visitors from around the world, we will truly be able to make everyone feel at home.

Just as quality foods deserve seasoned chefs to bring out all of its most exquisite flavors, we sincerely believe that quality talent is also the essence of the exquisite service industry. Therefore, the primary focus of the Sayling Wen Cultural and Educational Foundation is to educate individuals who will meet the need of our industry. The Foundation has defined a specific criteria known as FIT+HUG for such talents. They are Friendly in nature, Innovative with diversity, and Technology-aware (FIT), as well as possessing a Human-centric mindset, capable of Uniting multiple domains, and are able to maintain a Global view with local act (HUG).

The iSee Taiwan Foundation sets its primary fundamentals as “Culture, Tourism, and Innovation,” while the Sayling Wen Cultural and Educational Foundation places its focus on “Education, Innovation, and Care.” After our careful evaluation of recent global economic trends, both Foundations have determined that the high quality, exceptional value with global perspective exquisite service sector is an area of strength in which we can transform into a leading industry. This, however, is only the beginning. We would very much like our overseas friends come to experience an elegant and special Taiwan.

Even though 2013 marked the 10th memorial of the passing of Mr. Sayling Wen and the 6th memorial of the passing of the founder of the Sayling Wen Cultural and Educational Foundation, Ms. Lai-Chun Lu; their legacies remain in our hearts. Their belief in having a human-centric mindset, a global perspective, and firm determination continue to motivate us to this very day. We would also like to thank those who have supported us on our journey in transforming the industry over the years. All the support and encouragement we have received have served as catalysts in helping us to continue to focus on what we do and have served to foster our confidence as we charge ahead into the future. Although challenges undoubtedly lie ahead, we feel honored that we are able to contribute to our country and people during this crucial industry transformation period.

We will continue developing the exquisite service industry and would like to invite people from all walks of life to join us on this journey so that we may develop a wider path for Taiwan on a global scale.