NeST Program

University-level Training Program


In 2013, the Sayling Wen Cultural & Educational Foundation started to lay out the definition and criteria of "New Service Talent". We also developed the training structure for "New Service Talent", researched and developed teaching materials and designed unique "New Service Talent" teaching methods to achieve our goal, of shortening the gap between industry and academics in training talents.
The project was launched with expectations of cultivating new service talent for the workplace who appreciate the significance and value of service. Participants of the program are equipped with key knowledge in services, hold a positive attitude and acquire enhanced competencies. The project continues to narrow the gap between industry and educational institutions which in turn enables a seamless transition of talent from university to the workplace. As a result, students' employment competitiveness is raised. Students are connected with society to assist them in finding the general direction of the ideals they desire to pursue. Their inner passions and care for the world are therefore stimulated.

  • Recruitment poster for the university-level "New Service Talent" Program

Current status

Education program

Since we first launched the New Service Talent education program in 2013, the Sayling Wen Cultural & Educational Foundation has held over 100 classes in 31 universities, with more than 1,200 participants.

The 31 universities include:

National Taiwan Normal University, National Taiwan University of Science and Technology, National Cheng Kung University, National Ilan University, National Kaohsiung University of Hospitality and Tourism, National Kaohsiung University of Applied Sciences, National Taipei University of Nursing and Health Sciences, National Taipei University of Education, National Taichung University of Science and Technology, National Chung Hsing University, National Central University, National Taiwan University of Sport, Da-Yeh University, Chung Yuan Christian University, Cheng Shiu University, Hsing Wu University, U12 Consortium (including Tatung University, Soochow University, Chinese Culture University, Shih Hsin University, Tamkang University, Ming Chuan University, Fu Jen Catholic University, Shih Chien University, Taipei Medical University), Tunghai University, Hungkuang University, Fo Guang University, Yuan Ze University, Chang Gung University of Science and Technology and Providence University.

The international classes have been conducted since the summer of 2014, with a total of more than 180 overseas Chinese students attending these classes. Participants come from 20 universities located in the US, Singapore and Malaysia.

From the US: the University of California, Riverside and the University of Washington. From Singapore: Nanyang Technological University and the University of Wollongong in Singapore. Other universities located in Malaysia included: National University of Malaysia, University of Science Malaysia, Kolej Disted-Stamford College, University of Malaysia Sarawak, One World Hanxing College of Journalism and Communication, Tunku Abdul Rahman University College, University Tunku Abdul Rahman, University Tun Hussein Onn Malaysia, Monash University, Sheng Da College, UCSI University, Malaysian University of Sabah, Wawasan Open University, University of Salford, 馬六International Fund College and SEGi University.

Service Industry Learning

The Sayling Wen Cultural & Educational Foundation has been in partnership with 17 Taiwan enterprises since 2014 to work towards cooperation between Universities and industry/business. This partnership has enabled us to implement service industry learning plans, in order to reinforce students’ skill sets through hands-on experiences and also raising their competitiveness for entering the workplace. It has benefited up to 170 students. The 17 enterprises include: EPSON Taiwan, Huashan Cultural & Creativity Development Foundation, Taiwan Glass Museum, Her Bian Food & Beverage Group – Banana Pier Wedding Hall, Ten Drum Art Percussion Group, Tai Yi Ecological Leisure Farm, Taiwan Optical Platform Co., Comprehensive Exam Center of Taipei Medical University Hospital, Taiwan Library, Wonmi Restaurant, Janfusun Fancy World, PX Mart Co.,Ltd, Viceroy Restaurant, Taipei Children’s Amusement Park, Kid Castle, POYA and Taiwan SAKURA Corporation.

Education abroad
(1) 2016/2/21-26 Tokyo Disneyland, Japan

This activity attempted to explore opportunities for innovative services by field observation and service experience. It also proposed a service innovation program through service design methods. Students presented their innovation program in the form of a performance that overcame the language barrier and received positive comments from the reviewers.

(2)    2016/6/27-2016/7/7 Nanyang Technological University of Singapore

This activity included lessons given entirely in English. Prior to setting out for their onsite trip to Singapore, the participating students engaged in information collection, field observation and design/ itinerary planning, resulting in innovative proposals sharing on their return. During each stage of the process, the students practiced what they had learned from the educational program for New Service Talnet, thoroughly demonstrating the spirit of combining theory and practice.

(3)  2017/9/25-2017/10/5 Japan (Yokohama and Izu )

With innovative services at Sea Paradise as the theme, this activity covered full field observation and service experience. Influenced by two primary Japanese service cultures, hot spring and tea ceremony, the participating students came to gain a more in-depth appreciation of the core value of Japanese exquisite services and were consequently able to apply this spirit to their proposals, fulfilling the purpose of incorporating what they learned into practice.